A Career in Sales

Whether you’re fresh out of school or a seasoned pro considering a change, here’s our quick guide to a career in sales.

What is Sales?

In the sales field, Junior Account Executives and Senior Vice Presidents have one big thing in common: a hunter mentality that thrives on sealing a deal. There are various career paths and specialties, including Direct Response Ad Sales, Publisher Sales, Advertising Sales, Enterprise Software Sales and much more. But no matter what your niche is, success depends on relationship building, understanding a business’s needs, and helping them solve problems with your product. Not your typical 9-5 job, sales executives may often be on the road meeting with clients wherever, and whenever duty calls. A day may be a mix of market research, prospecting clients, pitching new services to existing clients, and strategizing with colleagues. While pay structure varies from company to company, it usually involves a base salary plus commision, a bonus, and other additional benefits. If you have exceptional interpersonal skills, strong analytical ability, and think cold calling is a fun challenge, you’re ready to experience the art of the sale.   

Recruiters are looking for masters of these skills when they hire great people for sales positions:

  • Communication Skills
  • Presentation Skills
  • Salesforce.com
  • Public Speaking
  • Customer service
  • Sales Operations
  • Lead Generation
  • Prospecting
  • Strategic Planning

What kind of salary range can I expect in a sales role?

The salary range for a sales role depends on work experience, specialty, and location. Glassdoor cites the national average for a sales role is $52,000. Keep in mind most sales roles have salary structures that include commission, bonuses or profit sharing opportunities.

About the Author

Kelsie Axelrod
Director of Marketing