A Career in Marketing

You could be just starting out in your career, a seasoned professional or even considering a career change. Here’s our quick guide to a career in marketing!

What is Marketing?

In general, marketing is everything a company does to promote and sell their products or service, acquire new customers and keep relationships with current users. This can be anything from small tasks like sending e-mail thank you notes to broader creative strategy including overall brand development. Different from sales, marketing is focused on reaching a broad consumer instead of a one to one relationship. However, sales and marketing teams have to work closely together to meet company goals.

Within marketing there are equal creative, strategic and analytical roles. Great marketing campaigns require accurate user data and analysis!

Required Skills

Recruiters are looking for masters of these skills when they hire great people for marketing positions:

  • Writing and Editing
  • CRM
  • Strategy
  • Social Media
  • Events
  • Market Research
  • SEO
  • Advertising, Public Relations

What kind of salary range can I expect in a marketing role?

The salary range for a marketing role depends on work experience, specialty and location. Glassdoor says the national average for a marketing role is $60,000. Salary ranges change depending on specialties, like advertising or marketing analytics.

About the Author

Kelsie Axelrod
Director of Marketing